In today’s fast-moving global marketplace, visibility determines competitiveness. Many Zimbabwean companies have long faced challenges in reaching international buyers due to geographical barriers, limited exposure, and a lack of digital platforms to connect them to global demand. Shop@Zim was created to address these gaps — becoming Zimbabwe’s official online marketplace dedicated to showcasing locally produced goods to the world.
The vision behind Shop@Zim is both clear and transformative: to offer a digital gateway where global buyers can easily discover, engage with, and procure authentic Zimbabwean products. Whether it’s handmade crafts, premium foods, textiles, or industrial goods, the platform highlights the richness and quality of Zimbabwe’s productive and creative sectors.
More than just a product listing site, Shop@Zim represents the essence of export readiness. It provides exporters with a space to share their brand stories, highlight quality standards, and interact directly with potential clients. This strengthens international market access while improving brand visibility, credibility, and competitiveness.
By embracing digital commerce, Shop@Zim places Zimbabwean exporters at the forefront of global trade. The platform supports inclusive economic growth, empowers MSMEs, and elevates the “Made in Zimbabwe” identity on the international stage.


